Is GEO Just SEO?
This is an interactive data viewer for a study of 711 AI search runs across ChatGPT Plus, ChatGPT Business, and Google Gemini. We studied how these models decide which products to recommend by analyzing their search behavior, citation patterns, and content preferences.
Study scope:
- 79 prompts, 3 runs each, across 3 AI environments
- 474 ChatGPT runs viewable here (237 Business + 237 Plus)
- ~170,000 Bing search results captured
- ~12,000 citations analyzed
- ~6,500 URLs profiled with structural labels
Where to start:
π Dashboard β Aggregate findings across all runs
π³οΈ Invisible Links β Citations not found in any search engine
π URL Breakdown β Every URL with structural labels
π Domain Explorer β Top cited domains
Or select a specific run from the sidebar to explore individual ChatGPT responses, fan-out queries, and citation mappings.